Bob’s Bean Roastery is a specialty coffee roastery brewing a new scene in Colorado. Defying the "coffee snob" stereotype, the client envisions specialty coffee as an everyday ritual that elevates your day. I was tasked with crafting a distinctive brand identity that captures this vision.

To infuse the brand with the client's personality, I incorporated his signature glasses into the logo design. Inspired by the client's love for vintage VWs – embodying the same laid-back, retro-cool vibe as a perfect cup of coffee – I wove this nostalgic element throughout the brand's visual language. A custom set of illustrations featuring organic brush strokes was created for packaging, website, and merchandise design, evoking a sense of warmth and authenticity.